One of my favorite pieces, ever. This Facebook app pulls in
negative Tweets (any Tweet with the word "Fail," "FML" or
"Hate.") in real time. Then Dragee, Mentos' mascot of positivity,
destroys them with magic dust, rose petals, balloons - removing the negativity
from our midst. Users can click the live Tweets to see the original
Tweeter’s account, and Dragee’s actions randomize so it’s always a fresh
experience.
It showed up in quite a few places, PSFK, BestAds, Social Times, Time, Scoop, Digital Buzz Blog, UltraSocial.UK, and Creativity.
You can experience it live here.
It showed up in quite a few places, PSFK, BestAds, Social Times, Time, Scoop, Digital Buzz Blog, UltraSocial.UK, and Creativity.
You can experience it live here.
Number 1 on Adcritic:
