Mentos' UP2U Gum Web Experience

Recently we were fortunate to work with Unit9 in London to create www.chooseup2u.com for UP2U gum, a new gum from Mentos.

Mentos’ UP-2-U gum has two flavors in each pack. To highlight this attribute, we created an experience that allows users to seamlessly toggle between two films running simultaneously. There are four film pairings, one pair for each flavor combo of UP2U gum. Users are immersed in a first-person POV world where they can become a hip hop star meeting Naughty by Nature back stage in one instant, or become an astronaut in the future in the next. 

Here is the making-of video from Unit9.
A nice write-up in Creativity where we made the Top 5 is here. 
Winner, FWA Site of the Day, here.

Nice to see it on the Adcritic Top 5: