Mashable did a story on it here.
Below is an example of one of the vids as your friend would see it on their wall. In this case your friend is named Erin. This video integrates the name, pulls the friend's actual number of posts per month, every post they've ever posted with the words, "me," "my," "mine," or "I" and every photo they've posted of their life.
A second example is for your friends unlucky in love. Dragee says your friend's name, pulls in photographs, and even opens a package of mints that have your friends' picture etched on them. And then he eat them. The mint, not your friends.
You can experience everything here.