The work of a VP/ Creative Director/ Writer at The Martin Agency.
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Friday, February 18, 2011
Mentos Gum Sculpture Gallery
Mentos was about to launch their new big bottle of gum. We knew they wanted to be in magazines, but we thought we could do more.We contacted a group of nationally ranked young sculptors and asked them to explore what could be created from gum - a lot of gum. The creators of the best two pieces were rewarded with ads featuring their work in national magazines. A documentary was created to highlight the creation.