I couldn't just sit there and do nothing. So I did what I know how to do. I gathered a team of creatives from The Martin Agency and VCU Brandcenter and I said, "let's make SOMETHING." There were a ton of ideas, but this ecard site was the one we could make happen. We targeted undecided moms, and called upon their college-aged kids to convince their mom to vote Obama. A well-informed and supported ecard would at least start the dialogue.
Penned from students at the Brandcenter and constructed by a team at TMA, it launched a day or so ago and already has about 10,000 views. We continue to spread it through college Dem groups in swing states and by posting it on every blog we can find.